| This is a perennial problem, and perhaps
the problem facing people who willingly or unwillingly become
associated with a time-bound style of music: what to do when the market
has moved past you? Tons of singer-songwriters tried tacking trip-hop
style beats onto their creations in the hopes of staying relevant;
what did it get them? Pity at best, scorn at worst. Lots of indie-rock
bands “discovered” their long-dormant love of vintage synths
in the wake of Tortoise’s big moment in the sun, circa 1996:
were their careers thereby reinvigorated, their reputations revalidated
like a parking garage ticket? No, of course not. You can change, if
you want to; you should follow your muse; but you can’t lie about
what your muse is telling you, not even to yourself. If you try, everyone
sees through you anyway. So what to do when your muse sends you unmarketable
transmissions? |
